BA (Hons) Cordwainers Footwear: Product Design and Innovation
Hyun Seon Jeon BA (Hons) Cordwainers Footwear: Product Design and Development HYUNSEONJEON is a contemporary footwear designer brand that creates architectural, conceptual and unique designs for women. The designer highly focuses and gets design influences from architectural shapes with clean-cut lines. Every design features its own uniqueness, delivering innovation and feminine look whilst still being simple with aspects of commerciality / ready to wear. This collection is for Autumn / Winter 2013-14 and it consists of 10 different styles. The concept of this collection is architecture, mainly consisting of Gaudiâs works in addition to some other groundbreaking architecture. Both traditional and contemporary architectures are looked at for inspiration. The collection is inspired from the concept in terms of shape, pattern, material, colour, and heel shapes. The shapes in the designs will be the main focus of inspiration, making the designs look more contemporary and architectural. CONTACT hyunseonjeon@gmail.com http://uk.linkedin.com/pub/hyun-seon-jeon/6b/162/691 Credit: Metal heel & platform- Rob Fawcett Photographer: Ioana Vrabie- www.ioanavrabie.co.uk