BA (Hons) Fashion: Retail Branding and Visual Merchandising
My name is Anna Winstanley Jones and I have a passion for visual merchandising and retail branding. With strong industry knowledge, I based this project on personal influences from my experience in retail. I designed a pop-up store for The Body Shop and made a scale model. The final model is based on an organic clothing range targeting the 55+ market sector. The pop-up shop is incorporated into an articulated lorry, allowing for ease of transportation across the UK. Plans and elevations scale 1:75 Actual model 1:25.