BA (Hons) Cordwainers Footwear: Product Design & Development
âGood shoes will take you to good placesâ âAhnâ, a contemporary luxury brand, was developed during So-yeon (Sarah)âs final year, in hope that there is a brand in the luxury market that successfully balanced fashion and comfort. Sarah is a firm believer in how a womanâs confidence can affect her performance. A woman in good shoes will not only better her posture but also better her attitude and mindset essentially taking her to âgood placesâ. Sarah strived to portray this belief by creating designs for women to feel comfortable and confident in, thus fulfilling her goals whether it be in a social or a working environment. The AW 12/13 collection was inspired by âAlter Egoâ. Everyone has a âdarkerâ side but we are all the same underneath the skin. The designs were heavily dependent on the contrast in colour, material and shapes whilst maintaining clean, classic yet contemporary eccentric aesthetic with the exclusive use of high quality materials. Photography : Pharaoh (http://www.pharaoh-studios.com/) Model : Joanne Rose Reyes Special Thanks to : Gee, Ian White and Kieran www.ahnfootwear.com sysarah.ahn@gmail.com